Pedro De Bruyckere (PhD, 1974) is an educational scientist at Arteveldehogeschool, Ghent and a researcher at Leiden University. He co-wrote several books in Dutch in which he debunks popular myths on GenY and GenZ, education and pop culture. His book “Urban Myths about Learning and Education", published in 2015, is one of The Guardian’s Top-10 must-read books for educators. His latest book, “The Ingredients for Great Teaching” was published in 2018.